Guest: Eve Ash: Motivation Psychology and Effective Storytelling
Presenter: Wayne Bucklar
Eve Ash has a very interesting background and a resume to die for – she’s a creative psychologist, producer and author. She is also the Founder of Seven Dimensions, the company that is responsible for the innovative Cutting Edge Communication Comedy Series. She joins the program to talk about the work she does and the services she provides ranging from creative production to consulting services.
Bio: Eve Ash is a creative psychologist and author, who has produced hundreds of video and TV programs, won over 150 excellence awards and speaks to audiences worldwide. Eve founded Seven Dimensions (7d-tv.com), a Melbourne based company that produces the Los Angeles based comedy series Cutting Edge Communication Comedy Series starring Erin Brown and Emmy-award winning Kim Estes.
She has worked on the wrongful conviction of Sue Neill-Fraser for 9 years, producing the award winning feature documentary Shadow of Doubt, and soon to be released TV series Undercurrent on Network 7. She is currently completing another TV series, Family Secrets.
Wayne Bucklar: You’re listening to Business Radio Talkers.FM. My name is Wayne Bucklar and joining me today is Eve Ash. Now Eve is the Founder of Seven Dimensions and she’s a lady with a fascinating insight in the world and a resume to die for. Eve, welcome to the program.
Eve Ash: Thank you Wayne, nice to be here.
Wayne: I read your website with great interest but I won’t foreshadow you speaking to us. Sometimes, I talk to companies like Bob’s Real Estate and it’s really obvious what they do. But Seven Dimensions, without having had a look at your website, I wouldn’t have had any idea. So fill us in, what is it that Eve Ash’s Seven Dimensions do and who do you it for?
Eve: We do a range of things. The biggest thing we do is to produce business training videos which are used around the world, we do a lot of comedy films. In recent times, I’ve been doing television series, “One on a Wrongful Conviction” and one on a series called, “Family Secrets.” So there’s quite a variety but it is a lot of entertainment and learning. And in addition to that, I personally facilitate workshops and do keynotes around the world.
Wayne: And what do you speak on Eve?
Eve: I speak on leadership and on career and very much on how you can have a positive mindset and the psychology behind that.
Wayne: Having done a lot of film and television work, you would have noticed that the world has changed with the advent of the internet, and YouTube and all of that. How is that impacted on what you do?
Eve: It’s had a huge impact because these days, people can go to the internet, search on YouTube, search for little video clips. There’s been a real move towards shorter and shorter programs so that’s been a big change. But the fact that people can go and get material free versus a paid service has meant that a lot of people in my business have left the industry because they could not survive.
Wayne: Yes, the the whole idea of creators having to make a living is it kind of a bit up in the air, I mean we notice it here with the radio station. Quite often, our content that we’ve created in the form of interviews or other things will suddenly pop up somewhere else and you think, “Oh, that’s not very fair.” But I talk to other people who don’t have a regard for the idea of “artistic ownership” of material and it’s an ongoing battle.
Eve: Well it is and for me, I have about 50 distributors around the world who manage the sale of my content to their clients. So they’re very vigilant, they’ll often be the first one to tell me that one of our programs has been pirated and is on YouTube. But that has not really been my big concern in recent times, it’s just the wonderful programs that you can get for free challenge to me and my team to do something that is more value and worthy of buying and streaming into a company.
Wayne: Yes, it’s certainly been an interesting experience but like yourself being a creator of media that you can very readily now benchmark yourself against the very best in the world.
Eve: Totally and anybody can come forward and make content and put it online. So you’re not just competing against a few professional companies around the world, you’re competing with a world of people who want to put their materials and say things on the internet.
Wayne: Yes, it’s an interesting battle and and I have to admit I’m a words kind of person, I like words, I like language, I like scriptwriters and I like dialogue. And the recent trend towards some of the reality television shows and some of the reality competition shows that kind of unscripted production, does bother me a little bit that we’re maybe losing out on some of the great writers and going to a lowest common denominator on some of that mass television.
Eve: Well it’s true but there’s also a beautiful growth in the documentary field with fabulous reality, unscripted work that filmmakers are capturing and I’ve certainly moved into that area in the “True Crime Arena” in a big way. And I’ve also moved in to the semi-scripted kind of like Larry David in Curb Your Enthusiasm with my comedy series where I’ve created a fictitious company in Los Angeles which has 20 staff and managers and those staff and managers are actually comedians – people with business degrees and have worked in the corporate environment but they are comedians, and stand-up comedians or actors. And I give them an outline with key training points and their ad-lib is unbelievably clever.
Wayne: It does sound like it. Many, many years ago, I was very impressed with John Cleese in “Meetings Bloody Meetings,” I think it was the maybe the first training video I saw as a 20 year old in the public service and it’s had that impact. Forty years later, I still remember it and I still remember lines from the show. So that film and video that does engage is certainly a training mechanism that has a long-lasting effect.
Eve: You’ve warmed my heart by naming the very man that inspired me. And I resigned my government job and security to set up my company, to make comedy business films and wrote to John Cleese and said, “I’ve admired you. Your work is amazing, you’re the only one in the world,” and he said, “If you want to come and chat, do.” And I said, “Great, I’ll be there next week.” He was very inspiring to me so that I could feel that being taught in a way was there and very encouraging to me to begin and to do this in Australia.
Wayne: Well congratulations on having met him, I’ve never done so but I would like to and he was superb at that educational material as well as his kind of general comedy stuff. Now Eve, I noticed you’ve also got a free ebook up on all things, “Anger and Abuse.” And I thought, how does the lady who is into making comedy training films hook into managing anger and abuse?
Eve: Well I guess one of the specialty areas that I’ve enjoyed focusing on is dealing with difficult people. And we don’t get a lot of practice at it, we tend to be at the receiving end or we get angry ourselves and it’s not as what people necessarily develop. I mean if they’ve come from peacemaking family, they might have experienced some resolution type skills but we don’t learn those. And conflict at work and the at out in the streets and in families can be quite devastating to people and it can cause health issues. So I’ve tackled it as one of the areas where I can really skill people with how to deal with difficult people and whether it’s the e-book, or whether it’s videos or I run workshops, two-day programs in Singapore for example on dealing with difficult people and they’re very popular. People find it hard and the strange thing is companies often think, “Let’s teach our staff to deal with difficult people” and their thinking, difficult customers but invariably what people tell me, is the most difficult people are the people they work with or their manager, or their staff.
Wayne: Yes, I’d expect that. Now Eve, our audience are probably mid-40s male business managers known as both in Australia and elsewhere. If you were to look down through the camera lens and able to see them watching you today, what does your ideal customer look like? Who are the people who you would be saying, “I hope they reach out to me.”
Eve: I love customers, clients who want to have fun with learning and they want to inspire people. So they don’t just look for an academic approach or a kind of authoritarian, “Here is the thing we have to learn, he is worth sit in.” They’re looking to make a fun environment for their staff and to create engagement. And so anybody that feels they have a lot of Millennials for example and they go, “How do I reach them? How do I make fun?” There are a lot of people in the workplace who are bored and don’t like long winded trainers, meetings, videos that are too didactic. So my ideal client is somebody who says, “I want to have fun with my people. I want them to be engaged and I want to create a culture of excellence but through this creative process.” And I love to work with those clients both with the keynotes, with workshops and very much with our videos.
Wayne: Now I’ve just assumed that you’re not geographically bound, you operate worldwide?
Eve: Yes. I do a lot in the States, I do a lot in Asia and of course anywhere in Australia. So no, I’m not bound but those three countries and New Zealand with a certain extent as well, tend to be where I mainly am.
Wayne: Now there’ll be some listeners now with a smile on their face saying, “She’s talking about me. I like it to be fun, I like it to be a bit strange and interesting.” How can those people reach out to you?
Eve: We’ve got two websites, my own website, eveash.com, very easy to find and you can see the videos there. There is also a corporate website, 7d-tv.com, either of those, probably the easier one to remember is eveash.com.
Wayne: Eve, it’s been a pleasure having you on the show today. I’ve really enjoyed chatting with you, thank you for your time.
Eve: Thank you Wayne, it was a real pleasure to speak to you.
Wayne: Now if you just joined us on Business Radio Talkers.FM, then you’ve just missed my chat with Eve Ash. Now, Eve is a fascinating lady and I’m not gonna try and recap her biography for you but she’s the Founder of Seven Dimensions and you can find her at eveash.com. But the good news is on our website, we have a transcript. So if you’re a reader, you can pop in to our website and you can read the transcript of our whole interview. But given that this is radio and I’m guessing you’re a listener more than a reader, so we have the audio of our interview on iTunes and SoundCloud and you can watch the video of our interview on YouTube. You can find all those resources at Talkers.FM. And if you are watching us on social media, please remember down at the bottom of the page – the likes, the smiley faces, the shares, the subscribes, we’d like to know you’re listening, we like to know you’re there. And if you have questions either for Eve or for us at the station, pop them into any of the social media commentary and we’ll pick them up, we monitor all of those. My name is Wayne Bucklar, you’re listening to Business Radio Talkers.FM.