Guest: Andrew Ford
Presenter: Wayne Bucklar
Overview: In this segment, Andrew Ford, CEO of Social Star comes on the show to promote his business and the incredible work he has done with his clients. He describes his company as an inbound marketing agency meaning that he uses the key people in an organization or business to share content such as blogs, or videos or podcasts in order to attract their key audience.
Bio: Andrew Ford is the the CEO of Social Star Proprietary Limited. He has been a leader in the digital marketing and branding industries for over 15 years since cutting his teeth in global tech businesses like Hewlett Packard and IBM. With a masters degree in Entrepreneurship and currently lecturing at RMIT and Monash University, plus being the stimulus behind the digital influencer app Tribe and many other start ups, he understands the digital marketplace better than most.
Through his company, Andrew has created a remarkable solution to the digital branding dilemma, it’s called e-ttraction – creating digital attraction. Through this 12 step process, Andrew and his team help business leaders find the most appropriate way to build their brands and assist their business attract more opportunities.
Transcript – TBU