One of the biggest myths about motivating staff is to incentivize them monetary, but that’s not entirely true. Founder of Elite Corporate Fitness, Adam Strong joins us in this episode to talk about the company’s five pillars that could really help business owners increase their staff’s productivity and performance level by 300 percent. These five pillars are: Physical Fitness, Vision, Energy Management, Work-Life Balance, and Team Building.
Adam Strong is an Ultra High Achiever, Corporate Productivity Authority, Serial Entrepreneur, International Speaker and Thought Leader. He currently runs 4 different businesses and enjoys working with senior business leaders, decision makers, entrepreneurs and medium sized companies. Adam is also a Former Elite Athlete that trained with Olympic and World Champion Sir Mo Farah for 3 years. He takes the same skill-set that he learned as an athlete to teach his clients on how to create high performance work cultures through increased productivity and profitability. He is the author of two books ‘Move it or lose it’ and ‘Fit body fit business’. Both written for business owners and teams that want their businesses to excel and to accelerate faster, quicker and become more focused. Teams can achieve their full potential by maximising health, performance and productivity.
Adam is hugely passionate about helping employees in the workplace become more engaged improving physical and mental wellbeing, achieving work/life balance and developing natural leaders. He enjoys the challenges of being in business, strategic innovation, ideologies and bringing them to market. Tying that with helping people he believes is a great catalyst to creating results and success in life.
Adam is champion for supporting women, personal assistants and entrepreneurs and is the Founder of ‘The Association of Extraordinary Pas and became the ‘Best Man’ for supporting women in business 2016. He has been featured the front cover of ‘Global Man’ magazine, BBC radio, the Huffington post and in People Management magazine just to mention a few. And has shared the stage with celebrities such as John Travolta, Vanilla Ice, Calvin Klein, 50 cent and Dr Nido Qubein. Adam graduated at the University of Surrey in the UK and has a bachelor’s degree in Exercise Science.
Bronwyn Williams: Hi everyone. This is Bron Williams here for Business Radio Talkers.fm and with us today is Adam Strong. Welcome Adam.
Adam Strong: Thanks Bron, I appreciate the invite today.
Bron: It’s wonderful to have you here. Now Adam is the founder and managing director of Elite Corporate Fitness. So Adam, tell us about Elite Corporate Fitness. How does it get started? Why did you start it?
Adam: That’s a good point. I guess I started off, from my perspective, I started off almost about four years ago. My background is I used to be a former elite athlete, I used to study and train with Olympic athletes and so my former training partner was, or currently is actually, the world and Olympic champion in five and ten thousand meters, his name is Mo Farah who represents the UK. And I was always into health. Like for the athletes, you know mindsets are really extremely important as well as performance, training, competition, that kind of stuff right and so one of the reasons I got into what I do what I do is because I found this kind of gap in the market, this opportunity and essentially what we do is we say what do we specialize in is I essentially take the same skills that Olympic athletes have in terms of their mindset, in terms of their winning performance and their high productivity and I essentially bring it into the business world. So there’s a lot of that we can learn from successful athletes, successful entrepreneurs, successful business owners and they all share the same attributes, they all share the same skill sets. So if you’re listening to this recording or live or whatever, you’ve got to think just so okay “What if I want to get to a hundred thousand dollars or a million dollars? What is it that I need to do and once I get to that next stage?” What is it that’s missing from that, right? So and I think that what’s really important is to really self evaluate where we are right now and then and then look for gaps about where we can make improvements, right.
Bron: That’s important.
Adam: Absolutely, hugely important. And so that’s what I do is one of the things from my perspective as some of the things that what my employees do is I teach them about results because results is essentially one of the most important things that business owners want. They want to achieve effective results, right, and essentially to be able to make money, right, because that’s why we are in business for. Money is not a dirty word, some people think that money is a bad thing. Being profitable is a bad thing. No, it’s not, it’s actually not. That’s why we’re in business, to be able to grow our businesses, to help people and if you believe in your products and service that much, then there’s no reason why you can’t, you shouldn’t be given the opportunity, it’s for them to decide. Yeah, cool.
Bron: Yes. So who would be your ideal clients be because I gather you’re not working with, like you say you’re Elite Corporate Fitness, I’m assuming you’re not working with sports people.
Adam: No. So our main target market actually is we mainly work with medium-sized companies. So when I say medium-sized companies, I’m talking about companies that have I would probably say a minimum of 50 employees, typically 50 employees, their turnover tends to be around a minimum of at least five million Australian dollars turnover and their biggest problem, the biggest biggest problem is a lack of productivity and performance. So as we help increase the productivity by up to 300 percent, why we’re called Elite Corporate Fitness is because I’ve created a methodology essentially which is essentially 5 pillars and I mentioned about the health background and things like that, the five pillars that we have is all based around so we’ve got the health pillar which is all around physical fitness, keeping your staff really energized, pumped up and things like that, right, so typically. Second one is the vision so it’s all around conditioning your mindset, so in the UK and even in Australia actually is that like mental health is really big at the moment, like huge burnout, things like that right, so what we do is we help condition people to get from where they are right now to the next level and I’ll give you any good example of this Bron. So we’re in a good conversation with one of the largest companies in commercial real estate and I’m not going to mention the company name because we’re in an NDA but the point is that they have a sales team. The sales team is quite small what’s in the UK but they’re a global business, so there’s 25 employees and there’s three different sales teams and the biggest problem they have I mean they turnover a huge amount of money. We’re not talking millions, we’re talking billions of dollars, right. But the big problem compared to all the other regions in Australasia and Asia, in America, they’re one of the lowest performing teams in the world. And one of the things we’ve established is that it is actually a mindset issue so the average age of the sales team is around 25 so quite a young team, right, a lot of limit in beliefs in themselves.
Bron: I just thought that was interesting because often you’d think that young people are the ones who had the vision because they’ve got their whole lives ahead of them. Yeah, whereas I would have thought maybe in an older team that have been countered some difficulties along the way, that often limits our beliefs because we go “Oh it didn’t work in the past.” So that’s very interesting that it’s a young team that have these limiting beliefs about themselves.
Adam: It’s very true that a young team also has a lack of experience so you’ve also got to take that into consideration. So that’s what we do in our second pillar and in our third pillar, it’s based around energy management. So that’s not just talking about nutrition and we’re also talking about positivity, we’re talking about the ambience and the environment the people are in, so we’re talking about the culture. The fourth one is around work-life balance which is absolutely crucially important.
Adam: In my world there’s no such thing as work-life balance. If you are super passionate about what you do and then five is all around team building. So team building in terms of change management, culture change and leadership so it’s an intertwined, integrated pillar which is really exciting. So we’re actually working with the same company in developing a career path for its leaders that want to take their careers and accelerate their careers even faster so they can mentor people along the way.
Bron: Excellent. I like that idea of a career path because we are told so often that young people entering the workforce now will have four or five different careers and may be totally different careers across their lifetime. So to be able to help a company facilitate that particularly their young people and whether it stays with the company or moves out of the company, I think that’s an amazing thing for young people to them to be able to look to the future and go ‘Well it’s not just going to be ad hoc.’
Adam: No. I think one of the biggest things or one of the biggest myths about motivating staff is just to incentivize them monetary, but that’s not entirely true. That’s a myth actually. I mean yes, money is the basis but actually most people are more excited about being paid less and having a much more fulfilling future that they can make an impact on other people.
Bron: I totally agree.
Adam: So that’s normally the consensus of most people and that was through research and industry trends just throughout the world.
Bron: Yeah and that’s I think particularly with there’s a lot of focus on earning money, megabucks and I’ll have to be honest I’m the person who’s not motivated by money, I need enough to get by and that’s that’s cool and I think particularly like I’m in my 60s, I don’t need to be hoarding a gazillion dollars but it’s interesting that younger people too. They want their families to be stable but they don’t necessarily want to be sacrificing their relationships that they have and that comes back to that work-life balance that you’re talking about, doesn’t it?
Adam: A hundred percent. Each person, each human being on this planet has their own needs, wants, goals and aspiration that you have to take that into consideration.
Bron: Yeah. So you said you’ve been doing this for four years, you mentioned health, so what might you want is shift out it into doing something for yourself like building a business of your own?
Adam: Well it’s interesting, my entrepreneurial as you would say journey started back when I was really young when I was about when I was about ten I think. Yeah, so I remember but one of the so when I grew up, life was really tough, single mom and we left off the state because we could not afford much and so one of the things that I used to do actually and I remember this really really clearly actually is that there was a golf course not far from where we lived and it was a joint next to the nature resort. What I used and it was just as I was walking, I started seeing these golf balls straight with the ponds and stuff I mean the water was fairly deep in places. What I used to do is just get my fishing net, I used to dig out the golf balls and then collect the, in my bucket and then as we were walking round the golf course, the golfers will come up to us and say “Hey, so can I take a look at your bucket?” And I say “Sure, why not.” And then I’d take a look at gold balls and they’d be like “Hey this is a really good golf ball.” I went “I know.” He goes “I’ll give you three pounds for it.” I said “I’m not going to give you for three pounds.” I said “You can have it for four.” This is how I started my entrepreneurial journey and this is how I actually started negotiation and sales just by learning that. They’re great stories to tell, so that’s one way in which I got started I suppose.
Bron: Yeah. And look, I think you do have to have an entrepreneurial mindset to start something and for some of us, it starts early and others of us doesn’t blossom until later but I think being able to take advantage of it and I think that’s one of the best things about the current economic climate and the technology across the world is that these possibilities are available to us. So as we bring the interview to a close, what’s a classic Adam Strong takeaway that you can leave with our listeners?
Adam: That’s a very good point. The good takeaway, well I think going into, certainly as the new year is going to be creeping upon us is I think this year, I was doing this today actually. A good time, especially if you’ve had a tough year. I mean for me, it has been a challenging year. For some of us, it has definitely been challenging, for others it’s not been so challenging but we all go up through ups and downs in life and I think this is a good time of year to just reflect about all of the achievements the you have achieved because I’m very good at not actually recognizing what I’ve actually achieved throughout the year. You kind of look back and you think “Damn, right? Oh my god.”
Bron: I am so hearing you. I’m exactly the same.
Adam: Do you know what I’m saying? I was thinking before I made this, I achieved nothing, I have achieved now and then I wrote it down on paper and I’m like “Wow, I actually achieved a lot.” And then there’s a lot of things I’ve missed out right, so it’s a good time to reflect on the things that you have achieved, what you haven’t achieved and why you haven’t achieved them and then setting new goals for the new year. One of the things I did when I knew goals is actually, so I did this off in my book actually because in my book I’ve got like eight different
sections of areas of different goals so like for example family, financial, spiritual, fitness and nutrition, work and career are just some of the areas and so what I did is I picked two or three goals from each area and then I embedded it into my new 2019 goals. So it gives you some sort of structure so that when the new year comes around, you’re not stuck and you’re not thinking just how’s this year is going to be any different last year, right. So you’re going to be prepared and you’ve got to you’ve got to think to yourself “Well how can I make my year better?” right and this is a great time to do that so that’s what I’ve been doing today and I’ll be working on this over the next few days.
Bron: That’s good. So I’m looking back, looking forward – the two things together.
Adam: One hundred percent.
Bron: Yeah, alright. Well it’s been wonderful talking with you Adam. So if people want to get in touch with you if they’ve got a medium-sized business that they think could really do with maybe some serious tweaking, how would they best get in touch with you?
Adam: Well I think the best way to get in touch is obviously through the normal social media links. I’m very active on Linkedin, I have a very active team there. Facebook, Instagram happy to connect on there. Alternatively, drop me an email. We actually started off and continue to work with small businesses so that’s how we started off before we got into working with larger companies because we wanted to get some experience. So if you’re thinking, if you’re on the line and you’re thinking “Well I don’t have a medium-sized company.” And you have only a small company, no worries, just reach out if there’s anything we can do to help them and we will that type of thing. So the email address that I have is [email protected] so just drop me an email and if you listen to the show whatever and just tell me how is it I can help you.
Bron: Great, thanks Adam. Look, it’s been wonderful talking with you in this more formal away. I know we’ve talked more casually and we’ve certainly talked about business together so it’s been wonderful to to talk with you again today. So this is Bron Williams from Business Radio Talkers.fm. Today I’ve been talking with Adam Strong from Elite Corporate Business.